SKIN1004 is a Korean skincare brand known for its focus on clean, natural ingredients, particularly Centella Asiatica (also called cica) sourced from Madagascar, which is used in their products to soothe and repair sensitive skin; the brand prioritizes gentle, cruelty-free formulas and is popular for its affordable, effective range of ampoules, serums, toners, and sunscreens designed for various skin concerns.